Leverage Digital to Drive Growth

Ben Wordell
4 min readDec 9, 2020

Slow and declining revenue is the outcome of not knowing how to organize actions around today’s buyer.

What is the problem?

Revenue has been flat. Sales are down. One of the biggest accounts moved to a competitor. Profitability is moving in the wrong direction.

There seems to be plenty of leads, but fewer are converting to real opportunities — more and more are circling the sales funnel, but they’re not dropping in. If this is happening to…

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Ben Wordell
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Founder at Wordell — Modernizing the B2B Revenue Roadmap Through Digital Ecosystems